Breathing fun into gluten-free - branding, packaging and a website that’s as delicious as the goods.
Rebranding and creating an effective web presence for the visual effects and production company.
Two world-class DJs, one new group - developing a brand seen by millions at concerts worldwide.
Building the brand of a new hip-hop artist, with visuals that match a unique approach to the genre.
Bringing classical music to everyone - rebranding a symphony orchestra to be approachable by all.
Where it all starts - we can build yours from the ground up with logos, messaging and supporting visuals.
All of our websites are 100% responsive for all devices and optimized for search engines and social media.
Including motion graphics, visual effects, animation and presentations.
Including advertising, posters, packaging, direct mail and brochures.
Including commercial, product, lifestyle and corporate portraiture.
For advertising, websites, and content for blogs and social media campaigns.
O’Doughs is a bakery with a simple philosophy: to produce gluten-free products that didn’t taste gluten-free. Their target market was largely baby boomers, and other individuals with celiac disease or gluten allergies who were accustomed to gluten-free products being bland and dry; so the image of O’Doughs needed to be seen as a step in a new direction. All designs featured a whimsical retro cartoon flare to offset the negativity of living with a gluten sensitivity, while also targeting baby boomers with an aesthetic that is familiar and friendly. The packaging followed suit with colourful SKUs continuing the retro theme which allowed the O’Doughs products to stand out on shelves. The launch of O’Doughs was a great success, now on shelves in grocery stores all across North America, including Loblaws and Whole Foods.
Master Key is a company unique in that it both executes VFX on popular television shows as well as shoots scenes for them in international locations. The new Master Key website had to quickly get users to reels and info for both sides of the business easily, so the home page served as a jumping board into pages with more specific information. A rebrand was also executed, keeping the idea of the keyhole from the original logo, but executed in a sleeker, simpler fashion with a new typeface to keep it timeless. A monogram was also created for secondary usage such as on the lower thirds of videos.
Markus Schulz and Ferry Corsten are both superstar DJs in their own right, each appearing in the influential DJ Magazine’s annual Top 100 DJs list in the top 10. When the duo embarked upon a collaborative project, New World Punx, derived from titles of two of their individual tracks, The New World and Punk, a new brand had to be created in time for their sold out debut at Madison Square Garden. Combining a futuristic aesthetic with a counter cultural edge resulted in the New World Punx logo, created in such a way that it can be used encased or open for greater versatility whilst being used on everything from tour buses to jumbotron displays during concerts.
Evan Bane has a unique message of getting all the trappings flaunted in gangster rap, but through academic knowledge instead of crime. The design of the Pocket Change album art correlates academia and hip hop wealth by using the unique link of the USC trojan (Evan’s alma mater) and the American Express centurion (from the much rapped about AMEX black card). Using USC colours in a layout similar to that of an AMEX black card, and using an African American warrior where the USC trojan or AMEX centurion would be used, the cover visually represented Evan Bane’s message. The logo follows the style of the album cover, and uses a suitably bold font similar to AMEX paired with a monogram that combines Evan Bane’s initials into a graduation cap. Chargefield also developed all visual effects for the Pocket Change music video, and created an EPK website for Evan Bane.
Chargefield re-designed the Mississauga Symphony Orchestra logo and branding package in an effort to attract a new young adult audience to the symphony while not alienating the existing audience. A handwritten icon was chosen that represents both rhythm and a youthful aesthetic while still being clean and professional. Further print collateral such as programs and banners were also developed.
Chargefield was co-founded by John Godfrey and Clayton D’Mello, who have over 20 years combined experience developing creative strategy for companies large and small, as well as working on motion graphics and visual effects in the entertainment industry. Chargefield is a company focused on beautiful aesthetics, technical ingenuity and, above all else, results for clients. We’re a creative consultancy that helps you strategize the best way to capture your audience and convert them into customers.
Before forming Chargefield, we’ve had the pleasure of developing creative for other studios, working for the likes of Jamie Foxx, The Jackson Five, Kraft, YMCA and Givenchy. We’ve been nominated for excellence in visual effects and have worked on shows like Scandal, Justified, and How To Get Away With Murder - we’ve won awards as producers, have been featured in publications such as Web Design Index, Applied Arts and Daily Finance, and would love to make you our next success story.
And it should charge everyone around it. That’s the origin of the name Chargefield; the basic composition of a flag includes a symbol (charge) on a background (field); two words which also allude to the field of force surrounding a charged particle in the study of electricity. The name represents what we beleive is important for any brand - the design of the actual flag, and the culture around it that charges everyone in its proximity. Chargefield is composed of branding experts to design your logo and full brand collateral suite, as well as promote the culture of your brand through the services we offer from web design to print advertising, photography to TV commercial production, we create brands and campaigns from the ground up that get results.
Wether you need a new website, a TV commercial, or need an experienced team to start building your brand from the very start with a fully integrated campaign, Chargefield has the solution. Send us an email and we’ll be in touch shortly to talk about ways we can help you increase business.